Conference Schedule at a Glance

Time	2ND SCREEN SUMMIT	TV GOES SOCIAL
WEDNESDAY - FEBRUARY 22 2012
09:00 am	09:00 am — 09:05 am Second Screen Summit Introduction	09:00 am — 09:05 am TV Goes Social Introduction
09:05 am	09:05 am — 09:30 am Keynote Address: Is 2nd Screen Mass Market?	09:05 am — 09:55 am How the Web is Won – with Social TV
09:30 am	09:30 am — 10:10 am Creating an Engaging Experience for 2nd Screen Consumer Applications
09:55 am		09:55 am — 10:45 am The Spot Heard Around the World
10:10 am	10:10 am — 10:45 am Metadata: Evolving 2nd Screen Experiences
10:45 am	10:45 am — 11:30 am COMBINED NETWORKING BREAK	10:45 am — 11:30 am COMBINED NETWORKING BREAK
11:30 am	11:30 am — 11:40 am Tech Spotlight: Ensuring a Good User Experience – The Importance of Quality Assurance	11:30 am — 12:30 pm Curated TV
11:40 am	11:40 am — 12:00 pm Content Licensing: Mastering The Cross-Platform, Mutli-Screen Mix
12:00 pm	12:00 pm — 12:30 pm Quick Fire Demos / 2nd Screen App UX Contest
12:30 pm	12:30 pm — 01:45 pm COMBINED NETWORKING LUNCHEON	12:30 pm — 01:45 pm COMBINED NETWORKING LUNCHEON
01:45 pm	01:45 pm — 02:10 pm 2nd Screen Trends and Data	01:45 pm — 02:45 pm Genre Benders
02:10 pm	02:10 pm — 02:50 pm CE and 2nd Screen: Innovation and Elegance
02:45 pm		02:45 pm — 03:15 pm Social TV Market Overview
02:50 pm	02:50 pm — 03:30 pm Vision and Collaboration in 3rd Party Application Development
03:15 pm		03:15 pm — 03:30 pm Closing Remarks
03:30 pm	03:30 pm — 04:00 pm COMBINED NETWORKING BREAK	03:30 pm — 04:00 pm COMBINED NETWORKING BREAK
04:00 pm	04:00 pm — 04:20 pm 2nd Screen Market Overview
04:20 pm	04:20 pm — 05:20 pm Emerging Business Models in Second Screen
05:20 pm	05:20 pm — 05:30 pm S3 Summit Wrap-Up and Award Presentations
05:30 pm	05:30 pm — 07:00 pm COCKTAIL RECEPTION	05:30 pm — 07:00 pm COCKTAIL RECEPTION

Conference Schedule at a Glance

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